“Be a man” – Sanjay Dutt’s Mardangiri Campaign

Some people in India seem to have mastered the fine art of getting worked up over nothing. Sanjay Dutt’s crazy campaign to tell males in India to “man up” pretty much takes the cake though. Check out this video on Youtube  – thanks Surbhi!

http://www.youtube.com/watch?v=sR8iiltTLQE&feature=related

For those who don’t watch the video, it’s all about Sanjay Dutt ranting over how Indian men are too “effeminate.” The evidence is that they’re spending time in the kitchen (gosh!), counting calories (the sissies), taking care of babies (which father does that?), growing their hair (shocking) and not wearing “manly” colors like black and blue. All this for a man whose photograph on his Wikipedia page portrays him as the epitome of manhood:D .

Avoiding the obvious question of how the hell what other people do concerns him in the first place, my personal opinion is that his own manhood feels threatened. After all, he’s always been the macho guy with machine guns and muscles – who’s gonna look up to him if men in India ditch that ultra macho crap?

In the meanwhile, here’s a primer for women to “woman up.” They need to:

  1. Sit quietly in the kitchen which is their rightful place
  2. Move out of the offices and have babies
  3. Stop wearing jeans
  4. Stop having these “bob cuts.”
  5. Stop smoking, drinking, enjoying sex, talking loudly etc etc.

I don’t know this crazy guy’s motivations here, but the fact that he thinks he has a target audience who will listen to him is itself disturbing. Let’s hope he’s wrong and everyone just keeps laughing at him.

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27 thoughts on ““Be a man” – Sanjay Dutt’s Mardangiri Campaign”

  1. Hey Bhagwad….
    Saw ur post only now… Good one… U know i came to know later some time that this is an advertisement of SODA.. Generally people show mardangi in drinking as well….So it is all about that.. But whatever it may be i feel this ad was ridiculous and completely dislike it…

    Reply

    • In reply to Surbhi

      Now that you mention it, it would have been hilarious if Sanjay Dutt had told people to “drink up” to be a man :) – but that would really have been too distasteful.

      Reply

  2. more hilarious was the episode of Dhoni Vs Harbhajan for the branded soda waters. Anyways, advertisers don’t need to be creative all the time and Sanjay Dutt has a right to express his viewpoint about manhood. Feminists should not interfere with his or his director’s idea while they are free to like or dislike it.

    Yet the advertizement for Singham in which Manmohan Singh was presented as Singham was really opportunistic and innovative.

    Reply

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